The Monsha'at support center for small and medium enterprises (SMEs) provides a package of three programs (training, advisory and mentorship) in cooperation with the public/private sectors to support entrepreneurs, startups and SMEs to face daily challenges to their growth and currently it served more than 1,000 SMEs and entrepreneurs. 

The center is a well-designed offline platform that provides offices to meet in. The customer journey starts with meeting a business support consultant located within the center who identifies customer needs and assigns them to the most suitable program provided by scheduling a session in one or more of the three programs. While the mentorship program includes a team of experienced professionals who work part-time to provide practical advice and guidance to beneficiaries during a face-to-face session, the training program offers a number of courses as part of the comprehensive qualification program for capacity building of entrepreneurs and existing SMEs. 

Although Monsha'at support center is still in its very early stages, it is giving Saudi professional the chance to enhance their leadership skills and provide support to the SME community, and it is expected that the number of enlisted experts and support seekers will increase due to the boom of entrepreneurship in KSA while meeting the Monsha'at objective of building a competitive economic system that ensures the sustainability and prosperity of SMEs.

As a result, the support center is expected to significantly contribute to the birth of startups and to escalate businesses' growth through strategic approaches and well-executed plans to ensure sustainability. While there are many other initiatives to increase SMEs contribution to GDP by 35 percent in aligning with Vision 2030, Monsha'at plays a different role through meeting the strategic and technical requirements for a business to start and grow.