The STAR project is a new initiative to help Japanese SMEs gain international recognition and prestige. The project seeks to uncover the valuable products, technologies, and know-how of small-to-medium-sized businesses. With an advanced ecosystem, the project opens new opportunities for mutual benefit between Japan and its partners abroad. The STAR Project has a clear goal: to help Japanese SMEs effectively communicate their products and technologies. Through this project, SMEs can gain access to funds that they can use to reinvest in their business.

Foreign companies can also take advantage of the program. Specifically, foreign companies may purchase products, technology, and know-how from Japanese SMEs and partner up with them. 

STAR seeks to target both Japanese SMEs and foreign companies. STAR's platform will aggregate SMEs' goods, technology, and know-how to attract overseas enterprises.

It will provide various types of support to foreign companies to gain a foothold in Japan and develop their products. In addition, STAR will accept "StartupersCoin," a token to be used by foreign companies for payment of platform services.

SMEs will receive revenue from revaluing their products, technology, and know-how to reinvest in their firm, particularly abroad. This strategy intends to benefit both Japanese SMEs and foreign companies.