McDonald’s networking program Women in Franchising, presented in Milan starts from these numbers: the objective is to increase the inclusion of new female entrepreneurs within its franchising network, a model of reference through which today it manages over 90% of the restaurants in Italy, thanks to 150 licensees operating throughout the peninsula.

The project received an important endorsement from the government, through a video message sent by the Minister for Family, Birth Rate and Equal Opportunities Eugenia Roccella.

The new networking program aims to raise awareness on the issue of female entrepreneurship, collaborating with companies and third parties to provide tools, know-how and training dedicated to women who want to take this path, in the belief that investing in female entrepreneurship does not only mean promoting equal opportunities, but also proposing a new point of view and sensitivity, with the aim of stimulating the socio-economic development of the country, in terms of innovation, culture and economic growth.