More than 30,000 women entrepreneurs in 10 countries will be helped to digitize their businesses, through a programme developed by the International Labour Organization (ILO) with Microsoft Corporation’s support. The Women in Digital Business (WIDB) initiative aims to bridge the gender digital gap and support women-led micro- and small businesses through tailored support services that take into account their different cultural, educational, and financial challenges.
The ILO’s International Training Centre in Turin (ITC-ILO) has helped design the programme, which includes a range of learning paths that provide participants with a deeper understanding of key digital skills relevant to their business. They cover topics such as website development, social media management, search engine optimization, and data analysis – essential skills for businesses looking to expand their online presence and customer base. The programme also includes opportunities for networking, peer-to-peer learning, and mentoring from experienced digital entrepreneurs.