The Narendra Modi government plans to launch a television channel focuses on nurturing and supporting startup activities in the country, finance minister Nirmala Sitharaman said during her union budget speech today (July 5).

The channel, which will be set up under the purview of state-run broadcaster Doordarshan, will be designed and managed by startups themselves, she said. The channel will promote new businesses and enable matchmaking with venture capitalists. Aside from funding, the channel will also provide resources for tax planning.

This could be a great way to raise awareness about entrepreneurship among youth in smaller towns and cities. “We have seen established companies being given the limelight for the last several decades but with this lot of SMEs and startups can come to mainstream and be seen as thought leaders,” Santosh Panda, founder of a ticketing startup Explara, told Quartz. “Once the government sets the ball rolling, it will influence the private TV channels to do something similar and bring startups into the mainstream.”