Shopify has launched the Shopify Entrepreneurship Index. This tool will afford small businesses a reliable source for data and insights on entrepreneurship across 40 countries and all U.S. states, marking an important step towards understanding the economic impact of entrepreneurs. The Shopify Entrepreneurship Index tracks economic impact, the fastest growth, and the most substantial contributions from entrepreneurs within Shopify’s ecosystem on national economies.

In 2022 alone, Shopify entrepreneurs supported 5.2 million jobs, generated $27.7 billion of exports, contributed $229.3 billion to GDP, and created $490.5 billion in economic activity. These figures are set to grow with the Index updating quarterly.

At the head of the Index was the U.S., which saw an 11% increase in total jobs supported since 2021. The Index has found the entrepreneurial trend to be particularly strong in rural regions of the U.S., with nearly a third of Shopify entrepreneurs building their businesses outside major cities, capitalizing on lower living costs and potential state-offered incentives.