Indonesia
  • 2022-04-21
  • Entrepreneurship Research Center on G20 Economies
  • Edit
  • To aid MSME digitalization during the pandemic, the Indonesian government has partnered with large enterprises like Grab and Gojek to develop and promote the adoption of digital tools for entrepreneurs, such as Grab Indonesia’s GrabMerchant mobile app, a one-stop service platform for MSMEs in the food and beverage industries. Likewise, social media networks such as Tik Tok, Instagram, and Tokopedia have launched new advertising services for MSMEs.

    The Communications and Information Ministry also partnered with the Indonesian E-commerce Association (IdEA) to pilot online classes for 2,500 MSMEs from October to December 2020, targeting those in Indonesia's least developed areas. To further boost these efforts, the Ministry of Trade announced a partnership with Facebook in October last year to jointly host online classes and a shopping festival for MSMEs from October 2020 to January 2021. Due to the success of these measures and others to increase MSME resilience through digitalization, the Indonesian government has stated its commitment to continuing such training programs into 2021.





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